Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
The RX100 model that went on the market in 2012 combined a 1.0"-type CMOS sensor with a Zeiss Vario-Sonnar T lens to deliver picture quality that rivaled interchangeable lens cameras. Since that time, successive models (RX100M2 through RX100M7) have kept the design as-is while catering to user needs with various additional features such as a pop-up viewfinder and 24-200mm zoom lens. These models are all concurrently available on the market. Maintaining the same design and building it out into a series of high-performance successors has created brand value out of the product design itself.
Sony Imaging Products & Solutions
Shin Miyashita, Hiroaki Yokoyama, Yasuaki Isonaga, Yousuke Shimizu, Hiromi Inukai, Morio Omata