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The Sero / Television UX

Discipline: Communication

Discipline: Communication

The Sero is a multi-purpose smart display that allows smartphone-savvy users to bring their mobile screens onto a larger, higher-resolution screen in their native vertical configurations and fully immerse themselves in the vivid picture of their mobile content. By rotating from landscape mode to portrait mode and vice versa, the display can match the orientation of the content. The crystal-clear sound and interactive music players create an enhanced audio experience. The Sero is designed to suit the distinctive lifestyles and preferences of Millennial users who are well versed in multitasking and feel strongly about their personal style and space.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

VD, UX Team

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