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The Flip is an intuitive electronic board that digitizes the analog experience of pen-writing and hand-swipe erasing on flip charts and boards. It can scroll through pages for continuous writing. Its quick connectivity to devices via simple tagging helps users share their data with their team to facilitate collaboration. With its hidden UI functions, it can be used in full screen mode or with navigation bars onscreen with a single tap. Its minimalist design creates a simple user experience. In brush mode, an expansion of the analog watercolor and oil brush painting experience, it allows users to write, draw, and edit in various colors and brightness.