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Markgräflich Badisches Weinhaus / New appearance / Wine packaging

Markgräflich Badisches Weinhaus / New appearance

Discipline: Packaging

Markgräflich Badisches Weinhaus / New appearance

Discipline: Packaging

As part of Markgraf von Baden, the Weinhaus is known as an innovator for new, experimental wine culture. Target group: connoisseurs and wine discoverers, 35+, who enjoy trying new things. Brand core: a passion for modern wine culture. Brand values: creative and sophisticated. Goal: to be perceived as a modern winemaker. We have taken the heraldry and stories of the heritage house and converted them into an expressive narrative that is both performative and eye-catching. The radically modern 360° layout uses perforation as a central element, combined with the wine names, also our invention. This is packaging with storytelling that brings to life the free thinkers of the noble family.


  • DEVELOPMENT TIME up to 12 months


  • TARGET GROUPS Consumer / User

Client / Manufacturer

Rotkäppchen-Mumm Sektkellereien

Rotkäppchen-Mumm Sektkellereien
Eltville am Rhein, Germany


Ruska, Martín, Associates GmbH

Ruska, Martín, Associates GmbH
Berlin, Germany

CD, AD und Design: Roman Ruska CD: Francisca Martín AD, Design und Illustrationen: Andrea Tolosano Design und Illustrationen: João Colaço

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