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Markgräflich Badisches Weinhaus / New appearance / Wine packaging

Markgräflich Badisches Weinhaus / New appearance

Discipline: Packaging

Markgräflich Badisches Weinhaus / New appearance

Discipline: Packaging

As part of Markgraf von Baden the Weinhaus stands as a start-up for new, experimental wine culture. Target group: connoisseurs and wine discoverers, 35+, who enjoy trying new things. Brand core: passion for modern wine culture. Brand values: creative and sophisticated. Goal: Perception as a modern winemaker. We collect the treasure of heraldry and stories of the house and translate it to a unique handwriting. With a performance that catches the eye. A radically modern 360° layout that uses perforation as a central element, combined with the wine names we also developed. A storytelling that brings the free thinkers of the noble family to life.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Rotkäppchen-Mumm Sektkellereien

Rotkäppchen-Mumm Sektkellereien
Eltville am Rhein, Germany

Design

Ruska, Martín, Associates GmbH

Ruska, Martín, Associates GmbH
Berlin, Germany

CD, AD und Design: Roman Ruska CD: Francisca Martín AD, Design und Illustrationen: Andrea Tolosano Design und Illustrationen: João Colaço

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