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As part of Markgraf von Baden, the Weinhaus is known as an innovator for new, experimental wine culture. Target group: connoisseurs and wine discoverers, 35+, who enjoy trying new things. Brand core: a passion for modern wine culture. Brand values: creative and sophisticated. Goal: to be perceived as a modern winemaker. We have taken the heraldry and stories of the heritage house and converted them into an expressive narrative that is both performative and eye-catching. The radically modern 360° layout uses perforation as a central element, combined with the wine names, also our invention. This is packaging with storytelling that brings to life the free thinkers of the noble family.
Eltville am Rhein, Germany
Ruska, Martín, Associates GmbH
CD, AD und Design: Roman Ruska CD: Francisca Martín AD, Design und Illustrationen: Andrea Tolosano Design und Illustrationen: João Colaço