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Markgraf von Baden / New appearance / Wine packaging

Markgraf von Baden / New appearance
Markgraf von Baden / New appearance

Discipline: Packaging

Discipline: Packaging

The Winery Markgraf von Baden belongs to the Top-30 in Germany. Focus on 9 centuries of tradition of the Markgraf von Baden family and their role as pioneers of Baden's wine culture. Target group: Wine connoisseurs, 45+, with high income and standards. Brand core: Pioneer of the Baden wine culture. Brand values: Demanding and responsible. Goal: perception as a German VDP. Premium brand.
With the "bottle post" concept, we are winning the pitch for the new appearance and also setting a milestone in the machine labelling of stamps. Each bottle is dedicated to one of the family's personalities, with specially designed stamps. Unique & uncopiable!

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Rotkäppchen-Mumm Sektkellereien

Rotkäppchen-Mumm Sektkellereien
Eltville am Rhein, Germany

Design

Ruska, Martín, Associates GmbH

Ruska, Martín, Associates GmbH
Berlin, Germany

CD, AD und Design: Roman Ruska CD: Francisca Martín AD, Design und Illustrationen: Andrea Tolosano AD und Design: Oliver Worsfold

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