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Markgraf von Baden / New appearance / Wine packaging

Markgraf von Baden / New appearance
Markgraf von Baden / New appearance

Discipline: Packaging

Discipline: Packaging

The Winery Markgraf von Baden is in the top 30 of German wine producers. The design project wanted to showcase the 9-century tradition of the Markgraf von Baden family and their role as pioneers of Baden's wine culture. The audience is wine connoisseurs, 45+, with high income and standards. The brand core: Pioneer of Baden wine culture with brand values of being demanding and responsible. The project's goal was to create a perception of the brand as a German VDP and premium brand. Our "bottle post" concept defines the brand's new appearance. We also set a milestone in the machine labeling of stamps. Each bottle is dedicated to one of the family's individuals with a specially designed stamp.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Rotkäppchen-Mumm Sektkellereien

Rotkäppchen-Mumm Sektkellereien
Eltville am Rhein, Germany

Design

Ruska, Martín, Associates GmbH

Ruska, Martín, Associates GmbH
Berlin, Germany

CD, AD und Design: Roman Ruska CD: Francisca Martín AD, Design und Illustrationen: Andrea Tolosano AD und Design: Oliver Worsfold

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