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AUDI – The new beat / Content Film

AUDI – The new beat

Discipline: Communication

Discipline: Communication

The AUDI brand is about more than cars, it’s about movement. Therefore AUDI presents protagonists who are pioneers. Like Juan Atkins, the originator of techno music. A city rises from its ruins, with the power of local initiatives exerting a magnetic pull on the creative class in the U.S. Detroit was always tougher, more challenging and wilder than other places. We take a trip to a city full of hope, and the city where techno was invented – celebrating 30 years of techno.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

loved GmbH

loved
Hamburg, Germany

Sabine Cole, David Fischer (Photo), Mieke Haase, Julia Kerschbaum, Simon Roloff (DOP)

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