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The Sprengel Museum Hannover is one of the leading museums for 20th- and 21st-century art. We were commissioned to develop its new corporate design. We created a recognizable visualization that is true to the brand. It appeals across generations and on a multimedia level. According to the requirements of the brand, the visual identity allows for the design of image-media such as exhibition-related communication. The visual qualities and visual system of the tool we provided work well for the presentation of contemporary art and support the museum’s communication activities.
Sprengel Museum Hannover
Büro Schramm für Gestaltung GmbH
Offenbach a. M., Germany
Stephie Schramm, Vanessa Fischer