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„Hessen inspiriert“ Teaser-Package / Packaging and folder

„Hessen inspiriert“ Teaser-Package
„Hessen inspiriert“ Teaser-Package

Discipline: Communication

Discipline: Communication

As the first step in a teaser campaign for the “Hessen inspires” fragrance (Hessen Product 01), this set was mailed to partners of the hessische state government. The idea was to convey a youthful impression of Hessen in combination with an unusual medium for a state government (perfume), as well as to involve the partners in the development process for the fragrance.

Client / Manufacturer

Hessen Agentur GmbH

Hessen Agentur GmbH
Wiesbaden, Germany

Design

Rocholl Selected Designs

Rocholl Selected Designs
Frankfurt am Main, Germany

Frank Rocholl, Sven Kils, Jesse Kearney, Andreas Hanbuch