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As the first step in a teaser campaign for the Hessen inspires fragrance (Hessen Product 01), this set was mailed to partners of the hessische state government. The idea was to convey a youthful impression of Hessen in combination with an unusual medium for a state government (perfume), as well as to involve the partners in the development process for the fragrance.
Hessen Agentur GmbH
Rocholl Selected Designs
Frankfurt am Main, Germany
Frank Rocholl, Sven Kils, Jesse Kearney, Andreas Hanbuch