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Service Experience Design for Stress-Free Metro / Public transportation communication campaign

Service Experience Design for Stress-Free Metro
Service Experience Design for Stress-Free Metro

Discipline: Service Design

Discipline: Service Design

This communication campaign has been designed to help residents of Seoul, Korea feel less stressed when using public transportation. The design team examined research related to transportation users' ethnographic, cognitive, behavioral, and emotional profiles to identify various types of stress. Solutions for each type of stress were devised through signage with various content; intuitive information, instructional information, depictions of spatial usage for commuters, a storytelling etiquette campaign, etc. An evaluation of the campaign shows that the effort has increased transit users' satisfaction in using public transportation and changed their experience.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Seoul Metropolitan Government

Seoul Metropolitan Government
Seoul, South Korea

Design

Hongik University, Service Design Experience Lab.

Hongik University, SDE Lab.
Seoul, South Korea

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Design

Seoul Metropolitan Government

Seoul Metropolitan Government
Seoul, South Korea