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Many of the greatest successes were born of initial errors and failure. The Museum of Failure in Carson City, USA presents a large collection of failed products. Because for every great success like the iPhone, there were more than a few potential Edisons who failed. The corporate design for the museum plays with the idea of failure giving birth to success. The logo design merges two classic symbols: a green tick representing a correct answer, and a red X representing an error. The result is a green X, representing the creative power of failure, in the acronym MOX, shorthand for Museum of Failure. Throughout the museum’s communication, the green X is used to cross out red images of failed products.
Museum of Failure, Inc
Carson City, United States
Grey Germany / KW43 Branddesign
Prof. Rüdiger Goetz (Managing Director Creation), Alexander Geh (Creative Director), Aya Kitsukawa (Junior Art Director), Tara Otto (Art Director)