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The Osterrath company has been family-owned for over 150 years. Now the family wants a logo that will last for a long time. The focus of the design is to convey the fascination of modern connection technology. Its main characteristic is the use of the basic geometric shapes that form the new Osterrath logo, namely a circle and square as symbols for the two basic materials used by Osterrath: tube and sheet metal. These shapes are organized in a flexible pattern based on punching tools and technical drawings. The pattern assumes structuring and focusing functions to express company themes such as diversity, connection and a mastery of complexity.
Osterrath GmbH & Co. KG
Bad Laasphe, Germany
Grey Germany / KW43 Branddesign
Prof. Rüdiger Goetz (Managing Director Creation), Jürgen Adolph (Executive Creative Director), Miriam Hugo (Senior AD), Marc Schäde (Senior AD)