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OBI Jubelorchester / Microsite

OBI Jubelorchester
OBI Jubelorchester

Discipline: Communication

Discipline: Communication

As a national main promoter of the FIFA World Cup 2006™, OBI presents itself as an enthusiastic supporter of this football event. On the microsite, an own OBI fan culture is staged. The proper design takes this temper once hilarious, once with “a twinkle-in-the-eye” and creates a lot of fun with the “Jubelorchester – cheering orchestra”. The user can arrange the OBI song “OOOBI ist das schön” with the help of different OBI fans, equipped with peat bags, circular saw, watering can etc. and send this new composition as an e-card. When playing the card, the film loops and the chosen orchestra will be seen.

Client / Manufacturer

OBI

OBI Bau- und Heimwerkermärkte GmbH & Co. Franchise Center KG
Wermelskirchen, Germany

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Design

denkwerk

denkwerk
Köln, Germany

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