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Tune Station / Tune Station Music Player Application for TV

Tune Station
Tune Station

Discipline: Communication

Discipline: Communication

Tune Station, a music player for Samsung TVs, was launched in India in 2019 as a key feature of the Unbox Magic TV Series. Tune Station converts the television into a virtual music system with a skeuomorphic design language. It has been designed with two prime objectives in mind: firstly, when the television is not in use for viewing then it should still play an active role in enhancing space for Indian homes. Secondly, the feature is intended to become a shop floor differentiator for potential buyers while they make purchasing decisions.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Samsung Electronics

Samsung India Electronics Pvt. Ltd.
NOIDA, India

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Design

Samsung Electronics

Samsung Design Delhi (SDD)
Samsung India Electronics Pvt Ltd
Noida, India

Harshvardhan, Sudhanwa, Paulomi, Mahelaqua, Prantik, Puja, Ayushi, Saurabh, Akshat, Amitoj, Amit, Manoj, Ho Kim, JinHo Choo

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