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Tune Station, a music player for Samsung TVs, was launched in India in 2019 as a key feature of the Unbox Magic TV Series. Tune Station converts the television into a virtual music system with a skeuomorphic design language. It has been designed with two prime objectives in mind: firstly, when the television is not in use for viewing then it should still play an active role in enhancing space for Indian homes. Secondly, the feature is intended to become a shop floor differentiator for potential buyers while they make purchasing decisions.
Samsung India Electronics Pvt. Ltd.
Samsung Design Delhi (SDD)
Samsung India Electronics Pvt Ltd
Harshvardhan, Sudhanwa, Paulomi, Mahelaqua, Prantik, Puja, Ayushi, Saurabh, Akshat, Amitoj, Amit, Manoj, Ho Kim, JinHo Choo