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Galaxy M Series / Smartphone

Galaxy M Series
Galaxy M Series

Discipline: Product

Discipline: Product

Samsung's M series meets Southwest Asian consumers’ demand for high battery capacity for prolonged viewing of media content, thereby greatly improving the usability of the product compared to competing models. In order to offset the thickness resulting from the increased battery capacity, the M Series features a slimmer-appearing unibody design for better grip and tension. Cost-effective injection molding and CMF are utilized to effectively target the low-cost online market.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

GwangChae Jung, WooSeok Lee, YoonYoung Cho, MinGyeong Jang, HyunSeop Kim

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