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Galaxy A Series / Smartphone

Galaxy A Series
Galaxy A Series

Discipline: Product

Discipline: Product

The 2019 A series was created for Gen-Zs who seek a premium yet youthful experience at an affordable price. The newly developed “3D Glasstic” material and CMF techniques have been applied to the back cover, giving it a wonderful “prism effect” color shift, representing the futuristic design concept of the A series. The all-screen design of the Infinity-U display comes in different combinations of size, function, and color, reflecting the varied needs of different market segments.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Specific sub-group: Mass Consumer, especially Young Consumer target (Gen Z)

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

SooMin Sohn, Kil-Hyun Baek, Joo-Hyung Lee, Young-Soo Kim, Ji-Hyun Koh, Min-Kyoung Jang

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