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Its a long hot summer! Stylomania is an interactive game, which was produced by denkwerk to increase the traffic during the less frequented summer season. The focus lies on the Nokia 3230. The playful description combines the interests of the target group with the function and image of the mobile phone. The user has to play several episodes while pacing through four European cities. In order to win the user has to solve several tasks the Nokia 3230 assists. The communication approach was adequately transported to the brand and target group by using the online media. Since its launch, the microsite registers high access rates.