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Galaxy Watch Active2 / Smart watch

Galaxy Watch Active2
Galaxy Watch Active2

Discipline: Product

Discipline: Product

The Galaxy Watch Active 2 focuses on the minimal and diverse to suit various lifestyles. The signature rotating bezel of the Galaxy Watch series is upgraded to a digital one, allowing the user to control the watch without blocking the screen. The size of the bezel is reduced for a larger screen, and the overall design has a soft, seamless silhouette. The ergonomic lug angle feels comfortable on the wrist and allows precise health tracking. The watch is available in two sizes (40mm, 44mm), two materials (stainless steel, aluminum), and three colors (black, silver, gold), with the lightweight and active Fluoroelastomer 20mm strap.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Specific sub-group: Millennials and Gen Z-ers

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

MOBILE DESIGN TEAM

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