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THE NORTH POLE SPRING / Water packaging

THE NORTH POLE SPRING
THE NORTH POLE SPRING

Discipline: Packaging

Discipline: Packaging

Xiao Mi and You Pin have joined forces to launch “The North Pole Spring" natural mineral water. The water's source is in the North pole of China, an area that is mostly ancient forest (91%). The tapered cone shape of the bottle resembles an icicle. The ice green-blue color is another association with ice, also adding elements of freshness and purity. The bottle contains 25 grams of recycled PET material. Its ergonomic shape makes it easy to hold.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

MO He BaiHuan BeijiQuan

MO He BaiHuan BeijiQuan
Natural Drinks Ltd.
Mohe, China

Design

Xiaomi Corporation

Xiaomi Technology
Beijing, China

Suyan Huang, Chunyan He

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