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Hitachi Refrigerator SBS Grande / Refrigerator

Hitachi Refrigerator SBS Grande
Hitachi Refrigerator SBS Grande

Discipline: Product

Discipline: Product

The SBS Grande series is a flagship refrigerator model, targeting mainly the South East Asian market. Through market research, Hitachi discovered that, especially in Vietnam, “three-dimensional design” is highly appreciated, as it conveys a sense of luxury. To augment this, Hitachi created a “Polygon” pattern as the exterior design, which gives this appliance the appearance of a culinary objet d'arte. Hitachi also found that Southeast Asians place a great premium on the freshness of food, and so they included a vacuum compartment that retains nutrients and moisture by removing oxygen.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hitachi Global Life Solutions, Inc.

Hitachi Global Life Solutions, Inc.
Tokyo, Japan

Design

Hitachi, Ltd.

Hitachi, Ltd.
Tokyo, Japan

Haruna Tako, Kohei Shirai

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