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Imagine buying online with no plastic packaging waste whatsoever? New clothing brand, ALEPH APPAREL commissioned ADDLESS to create its packaging structure and graphic identity. The result presents the consumer with two sustainable options: to recycle or to upcycle the box to a hanger! 100% glue-less and printed on fully recyclable and biodegradable FSC sustainably managed forest paper, this is a perfect, plastic-free example of how we can positively influence shoppers to consume, upcycle and recycle responsibly. With increasing environmental concerns and the rise of green consumerism, the time to act on packaging sustainability is now.
ADDLESS design studio
Sai Kung, Hong Kong SAR China
Creative Director: Cyril Drouet Structural design: Emily Hu Graphic / Photo retouching: Julie Zhu Copywriting: Anne Drouet Printing: Fingerprint HK