Sign up for an Award
Participate with your entry in one of our professional or student awards.
Sign up for an awardLearn more:
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
Imagine buying online with no plastic packaging waste whatsoever? New clothing brand, ALEPH APPAREL commissioned ADDLESS to create its packaging structure and graphic identity. The result presents the consumer with two sustainable options: to recycle or to upcycle the box to a hanger! 100% glue-less and printed on fully recyclable and biodegradable FSC sustainably managed forest paper, this is a perfect, plastic-free example of how we can positively influence shoppers to consume, upcycle and recycle responsibly. With increasing environmental concerns and the rise of green consumerism, the time to act on packaging sustainability is now.
ALEPH APPAREL
Shanghai, China
ADDLESS design studio
Sai Kung, Hong Kong SAR China
Creative Director: Cyril Drouet
Structural design: Emily Hu
Graphic / Photo retouching: Julie Zhu
Copywriting: Anne Drouet
Printing: Fingerprint HK