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ALEPH APPAREL upcyclepack / Household product packaging

ALEPH APPAREL upcyclepack
ALEPH APPAREL upcyclepack

Discipline: Packaging

ALEPH APPAREL upcyclepack
ALEPH APPAREL upcyclepack
ALEPH APPAREL upcyclepack

Discipline: Packaging

Imagine buying online with no plastic packaging waste whatsoever? New clothing brand, ALEPH APPAREL commissioned ADDLESS to create its packaging structure and graphic identity. The result presents the consumer with two sustainable options: to recycle or to upcycle the box to a hanger! 100% glue-less and printed on fully recyclable and biodegradable FSC sustainably managed forest paper, this is a perfect, plastic-free example of how we can positively influence shoppers to consume, upcycle and recycle responsibly. With increasing environmental concerns and the rise of green consumerism, the time to act on packaging sustainability is now.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

ALEPH APPAREL

ALEPH APPAREL
Shanghai, China

Design

ADDLESS design studio

ADDLESS design studio
Sai Kung, Hong Kong SAR China

Creative Director: Cyril Drouet Structural design: Emily Hu Graphic / Photo retouching: Julie Zhu Copywriting: Anne Drouet Printing: Fingerprint HK

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