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Dialog – Competence at eye level / Corporate Design

Dialog – Competence at eye level

Discipline: Communication

Discipline: Communication

In the context of Generali’s strategic decision to transform Dialog from a niche specialist to the all-encompassing, broker-focused insurer of the Generali Group, it was clear that the brand – following a new positioning – needed a modernization and professionalization of its corporate design. The striking new visual identity enables flexible storytelling across all touchpoints whilst delivering maximum impact and differentiation. The brand communicates with the highest competence but exudes a human-centred charm that connects emotionally in an otherwise dry and bureaucratic category.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Specific country/region: Germany and Austria

  • TARGET GROUPS Other target groups: Independent insurance broker

Client / Manufacturer

Generali Deutschland AG

Generali Deutschland AG
München, Germany

Design

Landor Associates GmbH

Landor Associates GmbH
Hamburg, Germany

Markus Blankenburg, Jack Osborn, Lisa Ribbers, Anastassia Saromova

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Design

Peter Greenwood Illustrator

Peter Greenwood Illustrator
London, United Kingdom