Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
d’strict was tasked with a redesign of Nexen UniverCity’s lobby space into a public media space that would have a powerful impact. Their solution, dubbed “The Infinity Wall” and located in Nexen’s R&D Center in Seoul, the installation communicates with audiences by telling the story of Nexen Tire’s core value and management philosophy through narrative and shared feelings. The 30-meter-wide and 7-meter-tall LED screen displays images that attest to the infinite potential of Nexen Tires and creates a highly emotionally charged atmosphere that sets an exciting tone inside the building.
NEXEN TIRE CO., LTD
SEOUL, South Korea
d'strict holdings, Inc.
Seoul, South Korea
Choi Yoojin, Park Sanghwa, Oh Jihoon, Lee Donjun, Han Yejun, Kang Dowoo, Park Sicheol, Park Haeyoung, Jeong Jinhwan, Lee Siwoo