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Oral-B CLIC / Manual toothbrush

Oral-B CLIC

Discipline: Product

Oral-B CLIC

Discipline: Product

Oral-B Clic is redefining manual toothbrushes by keep the long-lasting handle and only replacing the brush heads. The precise ClicFit connector is the core feature of this sustainable system. The new product line stands apart through its iconic design – a pure form with refined details and high-quality materials. The well-balanced toothbrush is delightful to use. It magnetically attracts to the wall holder, always within reach and elegantly presented in bathroom interiors. Clic combines beauty with sustainability and superior cleaning performance. The patented brush head innovations make Clic Oral-Bs the best manual toothbrush.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Procter & Gamble

Procter & Gamble Service GmbH
Kronberg im Taunus, Germany

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Design

Braun GmbH

Oral-B Design Team
Kronberg im Taunus, Germany

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