Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

BLANK Cosmetic Branding / Branding

BLANK Cosmetic Branding
BLANK Cosmetic Branding

Discipline: Communication

Discipline: Communication

Blank is a new makeup brand launched with the concept of Uncovered Beauty, meaning proudly showing your flaws rather than covering them up. Blank means a space left empty and the symbol [ ] is used to show that the brand adds an edge to one's own style in the blank state, eptied of everything unnecessary. Three key terms distinguish the brand: neutral, modern, and chic. The designs range from B.I, color, and packaging to brand video, emphasizing the consistency of the visual brand identity. With the new concept embracing both a chic style and human warmth, Blank is developing content and an emotional story to connect with millennials.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

AMOREPACIFIC
Seoul, South Korea

Go to profile
Design

AMOREPACIFIC

AMOREPACIFIC
Seoul, South Korea

Oh Kyung Lee, Kyung Hee Jeon, Yunjung Rhee, Bo Bae Son, Doo yoen Kim

Go to profile
Design

MYKC

MYKC
Seoul, South Korea

Yong Chan Kim, Ki Moon Kim