Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

CAFE DELALUZ / Brand Identity

CAFE DELALUZ
CAFE DELALUZ

Discipline: Communication

Discipline: Communication

We created Cafe Delaluz’s design logo and a variety of extended applications. Many cafes do not offer customers a unique experience nor provide sales-oriented service. To solve this problem, we have applied a unique identity including menus, cafe products and various touchpoints around the cafe space. Customers can feel the high-quality brand experience during their stay in the cafe. The project effectively demonstrated that the cafe is not strictly a sales service but a spatial experience service that can consistently deliver the brand’s unique identity. 
This is special because it has not been attempted by surrounding commercial districts.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Pyojun F&B

Pyojun F&B
Seoul, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Jangsoon Choe, Suji Choi, Sunghwan Im

Go to profile
Design

Pyojun F&B

Pyojun F&B
Seoul, South Korea

Jinho Im, Jiin Kim, Jina Yoo