Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

STORIA / Acoustic guitar

STORIA

Discipline: Product

Discipline: Product

This is an acoustic guitar designed specifically for young beginners. The design stresses how people’s possessions and the experiences they offer should fit a range of lifestyles; people who view these guitars as a way of “branding” themselves will want to play them and keep them close by. The design invites people with no prior interest in the guitar to add color to their lives through musical instruments.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Yamaha Corporation

Yamaha Corporation
Hamamatsu, Japan

Go to profile
Design

Yamaha Corporation

Yamaha Corporation
Hamamatsu, Japan

Daisuke Saito

Go to profile