Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Yidian / Consumer product branding

Yidian
Yidian

Discipline: Professional Concept

Yidian
Yidian
Yidian
Yidian

Discipline: Professional Concept

China has yet to witness the creation of a strong consumer product brand with a clear brand image. Yidian is an attempt to change that, a Chinese household and consumer products brand that offers high quality, affordable prices, and an attractive, straightforward aesthetic. Very few manufacturers understand the importance of branding. Yidian, a word in Chinese to say “a little bit more,” sends a message about how to make life just a little bit better through practical and yet meaningful household product design.

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Baitang Studio

Baitang Studio
Shanghai, China

Design

Mengyuan Qi

Mengyuan Qi
MARINA DEL REY, United States

Mengyuan Qi, Junjun Shi

Go to profile