Yidian
Yidian
Yidian
Yidian
Yidian
Yidian
Yidian
Yidian
Yidian
Yidian
Yidian
Yidian
2020

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Yidian

Consumer product branding

China has yet to witness the creation of a strong consumer product brand with a clear brand image. Yidian is an attempt to change that, a Chinese household and consumer products brand that offers high quality, affordable prices, and an attractive, straightforward aesthetic. Very few manufacturers understand the importance of branding. Yidian, a word in Chinese to say “a little bit more,” sends a message about how to make life just a little bit better through practical and yet meaningful household product design.

Client / Manufacturer

Baitang Studio

Shanghai, CN
Design

Mengyuan Qi

MARINA DEL REY, US
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User

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