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Samsung "Resonance" / Brand Communication

Samsung
Samsung

Discipline: Communication

Discipline: Communication

Samsung “Resonance” is an integrated brand communication campaign to convey the spirit of Samsung's design philosophy, “Be Bold. Resonate with Soul.” To connect closely with millennials who value experiences, various communication activities were carried out. From the five interactive exhibitions, to pre-launch guerrilla events and PR campaigns on social media, visitors took part in Samsung design’s journey. During the Milan Design Week, roughly 30,000 people visited the exhibition, and with various media continuing to keep the buzz alive, Samsung enhanced its design image through increased brand engagement.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Public Sector / Government, Specific sub-group: Young Millennial, Generation Z

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Youkeong Pae, Setbyul Cho, Hyunjung Kim, Ingyul Beak, Jiyoung Jeon

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