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We designed a new brand experience to revitalize a 50-year-old outdoor brand, BlackYak. The design we developed drew from the powerful heritage of BlackYak while reflecting modernity and a casual style. The visual motif of BlackYak can be used in different types, adapting the brand experience to customers' needs. In addition to BlackYak's powerful heritage succession, it effectively conveyed a unique knowledge of the BlackYak brand.
BlackYak
Seoul, South Korea
PlusX
Seoul, South Korea
Myungsup Shin, Jangsoon Choe, Bohyun Kook, JeongQ Kim, Hyunwoo Kim, Sunghwan Im, Heejae Jang
BlackYak
Seoul, South Korea
Taesun Kang, Junsuk Kang, Ilchan Hwang, Jaemin Yoon, Kihoon Jang