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BlackYak / Brand Identity

BlackYak
BlackYak

Discipline: Communication

Discipline: Communication

We designed a new brand experience to revitalize a 50-year-old outdoor brand, BlackYak. The design we developed drew from the powerful heritage of BlackYak while reflecting modernity and a casual style. The visual motif of BlackYak can be used in different types, adapting the brand experience to customers' needs. In addition to BlackYak's powerful heritage succession, it effectively conveyed a unique knowledge of the BlackYak brand.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BlackYak

BlackYak
Seoul, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Jangsoon Choe, Bohyun Kook, JeongQ Kim, Hyunwoo Kim, Sunghwan Im, Heejae Jang

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Design

BlackYak

BlackYak
Seoul, South Korea

Taesun Kang, Junsuk Kang, Ilchan Hwang, Jaemin Yoon, Kihoon Jang