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BYN / Brand Identity

BYN
BYN

Discipline: Communication

Discipline: Communication

This project is the corporate branding of BYN, a lifestyle brand that delivers a variety of products and experiences to customers such as outdoor equipment, resorts and more. We applied a combination of triangles to the design to make it look like a basecamp in a variable environment. Customers can experience the nature of the BYN Group firsthand. Because the triangle is a simple shape, it can be applied to a variety of formats.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BlackYak

BlackYak
Seoul, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Jangsoon Choe, Bohyun Kook, JeongQ Kim, Hyunwoo Kim, Sunghwan Im, Heejae Jang

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Design

BlackYak

BlackYak
Seoul, South Korea

Taesun Kang, Junsuk Kang, Ilchan Hwang, Jaemin Yoon, Kihoon Jang