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BMW VISION M NEXT / BMW Vision M NEXT

BMW VISION M NEXT
BMW VISION M NEXT

Discipline: Professional Concept

Discipline: Professional Concept

In the future, drivers will be able to choose whether they wish to be driven or do the driving themselves. With the BMW Vision M NEXT, the BMW Group is revealing its take on how driving pleasure might look in the future. It offers a foretaste of the BMW M brand’s electrified future by placing the focus squarely on the actively engaged driver. Intelligent technologies provide comprehensive yet carefully targeted assistance to turn them into the ultimate driver.

  • DEVELOPMENT TIME Other duration
  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America
  • TARGET GROUPS Consumer / User, Trade / Industry
A radical new form language for a plug-in hybrid sports car! Precise graphical lines are emphasized by a bold and contrasting color scheme on the exterior, while the interior remains focused on the driver, true to the BMW brand. Control elements are reduced while recycled materials add a fresh note to the concept of a sports car.
Gold Statement
Client / Manufacturer

BMW Group

BMW AG
FIZ/Geb.13.0/3.OG
Muenchen, Germany

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Design

BMW Group

BMW Group Design
München, Germany

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