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Krafton / Brand Identity

Krafton
Krafton

Discipline: Communication

Discipline: Communication

Krafton is an alliance brand that provides an environment in which a variety of game developers can grow in synergy. The visual hierarchy between the group brand and each union brand was not clear. To solve this problem, we have re-established the brand architecture by creating a design system that expresses the uniqueness of each brand and the consistency of the group brand simultaneously, so customers can intuitively recognize and experience the brands individually and collectively. We have established a brand structure in visual language.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User, Specific sub-group: Internal union brand employee

Client / Manufacturer

Krafton

Krafton
Seongnam-si, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myungsup S., Sabum B., Jangsoon C., Bohyun K., Jisu K., Minho J., Wonsik J., Suji C., Kiwon J., Chulhee K., Hyungyu L., Youjin J., Dongbeen C.

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Design

Krafton

Krafton
Seongnam-si, South Korea

Vision Lab