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KOMBUCHA (TEA ROAD) / Beverage packaging

KOMBUCHA (TEA ROAD)
KOMBUCHA (TEA ROAD)

Discipline: Packaging

Discipline: Packaging

Kombucha is a fermented beverage. The TEA ROAD brand's version is packaged in a glass bottle with an antique feel. The brand's mission is to “Introduce tea cultures from all over the world.” The neck of the bottle is embossed the TEA ROAD name in the style of a wax seal. The bottle itself is amber-colored, which is both practical (sediment collects at the bottom) as well as luxurious in look. The labels feature ethnic and colorful patterns that are a nod to the exotic flair of Korea. In contrast, the modern font expresses the originality of the product while keeping the design in balance.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Binggrae

Binggrae
SEOUL, South Korea

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Design

Binggrae

Binggrae
SEOUL, South Korea

Hye Jin Park, Jae Min Lim

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