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stndrd® is a branding studio based in Seoul, South Korea. Our work strives to create optimal brand identities and experiences with three branding standards. The 1st standard is branding, including the corporate philosophy and target group connection. The 2nd is a consistent beauty of experience. Finally, the 3rd standard is a unique distinctiveness from competitors. The optimal brand standard we strive for is a brand system that is easy to use while clarifying a unique brand experience to customers. So we made our corporate identity simple and as clear as possible, with only 3 lines and 3 font types, so our clients could understand our thought processes more easily.