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BESPOKE refrigerator / Refrigerator

BESPOKE refrigerator
BESPOKE refrigerator

Discipline: Product

Discipline: Product

The BESPOKE refrigerators from Samsung can be customised to match the customer's personal taste. The front door panel can be fitted in a variety of color combinations and materials, and the product types can be mixed and matched to best reflect the lifestyle of the user and to blend in with the existing kitchen design. It consists of seven models, ranging from one-door to four-door units. All are identical in depth and height to allow a perfect look when installed side-by-side. The “kitchen fit” door was employed to realize a sleek, “built-in-like” feel for any kitchen.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User

The BESPOKE refrigerator is superbly crafted for modular and automatable use. The design language is minimalist, sleekly reconciling ergonomics with customizable potential and ease of use. This is an excellent example of understated innovation.
Gold Statement
Client / Manufacturer

Samsung Electronics

Samsung Electronics
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics
Seoul, South Korea

Digital Appliances Design Team

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