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The Serif 2019 / QLED TV

The Serif 2019
The Serif 2019

Discipline: Product

Discipline: Product

The SERIF TV 2019 is an elegant lifestyle product that blends naturally into the user’s environment. While maintaining the previous version’s unique profile based on the serif “I”, this version is larger in response to consumer needs. Design considerations were given to proportions and lines to balance the larger size. A felt pattern cover on the back not only enhances the aesthetics but also makes management of cables easy. The choice of four or more colors allows the TV to blend naturally into any room environment.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Ronan & Erwan Bouroullec, Gyoosang Choi, Bokyung Seong, Kyumi Han, Sooyeoun Yoon

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