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The Sero is a rotation screen that seamlessly connects all media experiences (mobile & visual-audio) of the millennial generation. A move away from the conventional 16:9 ratio, this lifestyle screen is designed to be a home interior objet d’art. The main design challenges were to find an optimum size for the screen rotation and to construct the rotational section in a reliable way. The TV allows users to stream music and UX to a larger device that can be turned vertically. Rather than just achieving horizontal and vertical rotation, the design is more about expressing a stand-up, slick uni-body design.