ZHONGCAOJI / Corporate Identity

ZHONGCAOJI Cosmetics is a cosmetics company based on the concept of "blending the essence of traditional Chinese medicine, and concentrating the herbal essence". The logo is based on the "Zhong Cao Ji" of the brand name and combines the fine and straight lines with the name in Chinese characters to form an ever-changing "pane" form. This pane can be gradually changed horizontally or vertically into Zhong Cao Ji in which three characters overlap and join. The changing Chinese character pane embodies the broad and profound culture of traditional Chinese medicine.