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ZHONGCAOJI / Corporate Identity

ZHONGCAOJI

Discipline: Communication

ZHONGCAOJI

Discipline: Communication

ZHONGCAOJI Cosmetics is a cosmetics company based on the concept of "blending the essence of traditional Chinese medicine, and concentrating the herbal essence". The logo is based on the "Zhong Cao Ji" of the brand name and combines the fine and straight lines with the name in Chinese characters to form an ever-changing "pane" form. This pane can be gradually changed horizontally or vertically into Zhong Cao Ji in which three characters overlap and join. The changing Chinese character pane embodies the broad and profound culture of traditional Chinese medicine.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Zhongcaoji Cosmetics Co., Ltd.

Zhongcaoji Cosmetics Co., Ltd.
Guangzhou , China

Design

Hangzhou Normal University

Hangzhou Normal University
Hangzhou, China

Guosheng Lin

Design

K-ingo Design

K-ingo Design
Hangzhou, China

Bin Hu