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Mió / Corporate Identity

Mió
Mió

Discipline: Communication

Discipline: Communication

Mió is an exclusive brand of products from the Araujo drugstore chain, one of the largest in Brazil. They decided to launch a house brand with over 50 stock keeping units based on three pillars: quality, fair price, and design. Brazil is a large country with many different accents. The unique way in which each region speaks was the starting point for the project. 'Mió' is a way to say 'melhor' - it’s like saying 'betta' instead of 'better' in English. The design identity makes use of fluorescent colors, graphic patterns, and no product photos printed on the packages. This visual identity makes Mió stand out on the shelf. Monthly sales increases of 34% demonstrate the marketing power of good design.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Drogaria Araujo

Drogaria Araujo
Belo Horizonte, Brazil

Design

Greco Design

Greco Design
Belo Horizonte, Brazil

Gustavo Greco, Tidé, Victor Fernandes, Fernanda Monte-Mór and Rafael Sola

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