AND UNION is proud of its brewing tradition, which assures quality and integrity, whilst also looking to the future. This product stands for the past perfected in the present. The brand, a Bavarian classic, is thoroughly modernist and design-led. It projects a clear, concise and non-superfluous approach to living – from the flavor profiles to the color-coded design of the cans. This is quality by reduction: less is more.
DATE OF LAUNCH2017
DEVELOPMENT TIME13 - 24 months
TARGET REGIONSAfrica, Asia, Australia / Oceania, Europe, North America, South America
TARGET GROUPSConsumer / User
A fine example of how less can be more. A brave expression in craft beer using bold solid colours, simple typography, and a matte finish with embossed tooling to add a tactile dimension to the can. In a market where anything and everything goes, this is how to break the rules and stand out from the crowd.