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AND UNION / Craft beer packaging

AND UNION
AND UNION

Discipline: Packaging

Discipline: Packaging

AND UNION is proud of its brewing tradition, which assures quality and integrity, whilst also looking to the future. This product stands for the past perfected in the present. The brand, a Bavarian classic, is thoroughly modernist and design-led. It projects a clear, concise and non-superfluous approach to living – from the flavor profiles to the color-coded design of the cans. This is quality by reduction: less is more.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

A fine example of how less can be more. A brave expression in craft beer using bold solid colours, simple typography, and a matte finish with embossed tooling to add a tactile dimension to the can. In a market where anything and everything goes, this is how to break the rules and stand out from the crowd.
Gold Statement
Client / Manufacturer

AND UNION

AND UNION GmbH
Munich, Germany

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Design

AND UNION

AND UNION
Cape Town, South Africa

Samantha Yule Rui Esteves

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