Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Red Dog Culture House Corporate Identity Renewal / Corporate Identity

Red Dog Culture House Corporate Identity Renewal
Red Dog Culture House Corporate Identity Renewal

Discipline: Communication

Discipline: Communication

Red Dog Culture House is a South Korean animation studio. When they reimagined themselves as a “leading subculture company” and adopted new core values, we helped them carve a new path to differentiate themselves on the market, and initiated an integrated rebranding process. We emphasized the brand’s character and familiarity with an intuitive new logo and the symbolic “red dog” symbol. A powerful brand identity for Red Dog Culture House was created, allowing studio artists to personalize their business cards, badges, and other company-issued items to customize their own version of the “red dog”, increasing company pride and sense of community among staff.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Red Dog Culture House

Red Dog Culture House
Gyeonggi-do, South Korea

Design

Studio-H.I.M.

Studio-H.I.M.
Seoul, South Korea

Byungwook Kang Hyungkun Kim

Go to profile