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Volkswagen Press Conference at the IAA 2005 first big appearance of the board member Dr. Bernhard before the international press, and world premiere of the new Cabrio.
A real field of sunflowers as key visual. To be visible from afar it is reflected in a mirror, positioned above and tilted by 45°. A clear picture depicting closeness to nature, summer, driving a cabrio. In the beginning, the stage design is covered and used as screen for projections. The middle screen is lifted to unveil the car; the picture of the sunflowers is seen. A surprising picture that embodies the Volkswagen brand values likeable, friendly and accessible.
Dirk Große-Leege, Cornelia Schneider
Hauser Gocht Meyer Kommunikation und Design GmbH
Frankfurt am Main, Germany
Susanne Gocht, Joachim Hauser, Hajo Rehm