Sunflowers
Press conference
Volkswagen AG KonzernkommunikationVolkswagen Press Conference at the IAA 2005 first big appearance of the board member Dr. Bernhard before the international press, and world premiere of the new Cabrio. A real field of sunflowers as key visual. To be visible from afar it is reflected in a mirror, positioned above and tilted by 45°. A clear picture depicting closeness to nature, summer, driving a cabrio. In the beginning, the stage design is covered and used as screen for projections. The middle screen is lifted to unveil the car; the picture of the sunflowers is seen. A surprising picture that embodies the Volkswagen brand values likeable, friendly and accessible.
Client / ManufacturerDesign