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Waste Me Not Calendar 2006 “Mottainai” / Calendar

Waste Me Not Calendar 2006 “Mottainai”
Waste Me Not Calendar 2006 “Mottainai”

Discipline: Communication

Discipline: Communication

The calendar carries the message of “Mottainai” (Waste Me Not) to its users who are the source of mass products and advertising in Japan’s consumer society.
All visuals in the calendar show artistically arranged garbage. In addition, interesting recycling tips for the “Waste Me Not” items are included that Japanese people have been using for centuries. True to the “Mottainai” spirit, each calendar page has been designed to be cut up into squares and re-used as memo paper.
The old medium “calendar” is thus transformed into a vital new medium, rich in interactivity. It is a completely new recycled and recycling calendar.

Client / Manufacturer

YOMIKO ADVERTISING INC

YOMIKO ADVERTISING INC
Tokyo, Japan

Design

YOMIKO ADVERTISING INC

YOMIKO ADVERTISING INC
Tokyo, Japan