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With more than 80 global furniture brand partners, Wonderaum presents special collections to customers by selecting furniture of outstanding design and quality. Inspired by the design philosophy of the Bauhaus, the brand identity of Wonderaum transports the image of a professional business partner and seeks to create harmony between various furniture brands. The Wonderaum wordmark is created by customizing the Helvetica typeface by softening the sharp tips and adjusting each thickness and space of typography to harmonize characters and margins. The Wonderaum brand identity uses a monochrome palette to emphasize the furniture design.
Seoul, South Korea
Seongdong-gu, Seoul, South Korea
Yoona Lee (Creative Director), Kwangsu Shin (Brand Designer)