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Cauvery Calling / Our Rivers Are Dying - India

Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of Cauvery river and transform the lives of more than 1billion people. The name "Cauvery" means “one who brings abundance.” But India's mighty river is mighty no more. Cauvery's Depletion : As trees disappear, soil is being eroded, Cauvery is drying up, and farmers are suffering. Cauvery has depleted over 40%. 87% of the basin’s original tree cover has been lost. Almost half the Cauvery basin suffers critical groundwater depletion.

Client / Manufacturer

Cauvery Calling

Cauvery Calling
Queens, United States

Design

Cauvery Calling

Cauvery Calling
Coimbatore, India