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Alienware Legend Design Language / Design language strategy

Alienware Legend Design Language
Alienware Legend Design Language

Discipline: Product

Discipline: Product

The Alienware Legend design language represents the most dramatic visual shift in Dell's 23-year history. As Dell’s most visually expressive and thematic brand, the design challenge was to find a new visual center, based on a bold thematic trajectory and imagine what PC gaming products might look like 20 years in the future. The outcome is a design system that delivers iconic industrial design, while maintaining extremely high levels of performance. Intelligent architectures and premium materials make the most of every millimeter, optimizing the entire gaming experience while reducing weight and increasing rigidity across the family.


  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User, Specific sub-group: Gamers

Client / Manufacturer

Dell Technologies / Experience Innovation Group

Dell Technologies
Austin, Texas, United States

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Dell Technologies / Experience Innovation Group

Experience Design Group, Dell
Round Rock, TX, United States

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