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PUMA Fi / Footwear

PUMA Fi
PUMA Fi

Discipline: Product

Discipline: Product

The Puma Fi Trainer is the first shoe to incorporate Puma’s Fit Intelligence (Fi) technology, designed to automate and finetune performance fit. The shoe is built on a training shoe platform making it ready for workouts and light running. It works equally well in the urban landscape and the gym, making it the perfect sports shoe for a connected generation. Fit Intelligence technology allows athletes and everyday users to adjust and individualize the fit of their shoe with quick and efficient ease; no bending down, no laces to tie or untie, no straps to adjust.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

PUMA

PUMA SE
Herzogenaurach, Germany

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Design

PUMA

PUMA SE
Herzogenaurach, Germany

Go to profile