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My JBL Headphones app - CLUB Series experience / Audio Headphones

My JBL Headphones app - CLUB Series experience
My JBL Headphones app - CLUB Series experience

Discipline: Communication

Discipline: Communication

With the My JBL Headphones app, we’re able to provide our users with the unique experience of having individual hearing preferences enhanced by their JBL headphones, using Personi-Fi technology. We cooperated with 4 famous DJs, measured their hearing preferences, and transferred these takeaways to our users. People can dive into the DJs' personal hearing preferences themselves as well as creating their own. Besides that, our users can choose their favorite voice assistant to talk to, while selecting a smart ambient mode for listening in specific environments.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

HARMAN

Harman International Industries, Inc.
Northridge, CA, United States

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Design

HARMAN

huemen design agency
Shenzhen, China

Dishan Song, Shufen Guo, Alexander Efimov

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