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SALARIUM Toothpaste / Health and beauty packaging

SALARIUM Toothpaste
SALARIUM Toothpaste

Discipline: Packaging

Discipline: Packaging

SALARIUM is a premium toothpaste brand that contains precious salts from all over the world. The product uses three types of salt: premium sun-dried Guérande Salt from Southern France; the highest-quality Maldon sea salt used by the British royal family; and Andes Salt from the clean glacial waters of the Andes Mountains. The hexagonal logo symbolizes pure crystals of salt. The packaging paper is made of a material that feels like the texture of salt. We wanted to convey the value of premium salt conceptually and thoroughly with a post-processing technique that emphasizes the product's luxury character.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Aekyung Industrial

Aekyung Industry
Seoul, South Korea

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Design

Aekyung Industrial

Aekyung Industry
Seoul, South Korea

Eun-kyung Lee, Ji-hoon Jeon

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