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BARMERs online branch offers policyholders and other interested parties a number of user-friendly online services and information involving all aspects of insurance coverage. In addition, the website serves as a general information platform on health and quality-of-life issues. The conception and design came about in liaison with BARMERs Marketing and IT departments, taking into account relevant guidelines on the barrier-free accessibility of Internet applications. The online design is fully integrated into BARMERs communications strategy and carries over familiar design elements from its printed publications.
Hauptabteilung Marketing und Vertrieb
T-Systems Multimedia Solutions GmbH
Björn Hansen (Design), Marion Böing (Konzept), Przemyslaw Rychlewski (PM)